Use of Female Appeal in Web Hosting |

Use of Female Appeal in Web Hosting

Today, every company’s goal is to have an attractive image for its online presence. It can be traditional, post-modern, innovative, classic, edgy etc… It is inevitable to count it as a valuable asset to the company. At this point, sex always plays an important role. Female image has everything to meet the requirements for effective marketing.

Web hosting companies -just like other companies- are aware of this fact. Offering technological products and services, one would easily describe their targeted market as “dominated by men.” To benefit from this fact, some of web hosting providers choose female images to present their promotions or news on their web sites. I did a little research about web hosting companies that prefer to keep women on their home pages and tried to understand which figure they have chosen, what their characteristics are and why they may have chosen that particular figure.

Here you can take a look at the list with the hosting providers featuring woman images:

ACTIVEHOST prefers a professional looking lady showing confidence. They aim to keep professional and to get through potential customers’ mind at the same time.

AIT has the hosting web site with the most woman figures. They clearly are aware of “woman charm” and try to take advantage of women with different characteristics.

AN HOSTING has a Picture two women in front of two men. Women’s smiles and make-ups are easy to notice. I would say they all look comfortable, although, the guy on the left looks like he has a problem. Therefore, we are talking about female images.

APLUS chooses to keep two women looking at a laptop. If the company tries us to think that they are about to buy web hosting services, I would insist they are looking for “a laptop” rather than an Internet service. Moreover, I bet they are sisters.

BLUEHOST gathered women and men together. The point is that this time the women are behind a man. Still, ladies look happy and convey positive thoughts.

CWCS focuses on beauty. I should confess this lady is one of the most beautiful ladies among all the ladies in web hosting home pages. I don’t care whether she is interested in web hosting or in Internet or in technology at all. She is a clean proof to show her charm to attract attention.

GLOBAT is another one that has a lady who looks like working on laptop. She has a comfortable cloth rather than a suit though. The idea is –I guess– if she prefers Globat, you should do the same.

HOSTCOLOR has different female images with different characteristics. All the ladies are looking happy and satisfied. Each of them is from a different background addressing people from different backgrounds.

HOSTMONSTER has another lady with a laptop. However, she looks like she has something different than web hosting or Internet on her mind.

HOSTWAY prefers a lady who looks professional in her suit and sexy in overall at the same time. There is nothing else to say.

I-DENTITY teams up a lady with a gentleman. They are both in suits, looking sharp. The lady has narrowed eyes. I suspect them to be spies. Help!

IMHOSTED has another lady with a laptop. This one has glasses. I am just curious what she was thinking at that moment. She might be just one step away from going nuts.

INFRENION shows a moment when a lady with a suit sitting in front of a laptop with a colleague. She looks like having fun. He is either her boss or she has a crush on him.

INMOTION chooses a lady with a laptop on her lap sitting on grass. She might be a college student. Computer science major?! I don’t think so…

IPOWERWEB has a lady laying on the grass with a flower in her hand. There is no way she deals with technology.

IX uses a lady holding American flag. The message is clear, I guess.

LYPHA presents a fine looking lady with a laptop. She shows us the monitor. I zoomed in. It looks like a web site that has a logo different than Lypha’s. Still, she would have a big chance to convince customers.

NAMESCO uses a visual with a girl pointing at her laptop. She looks surprised. Why?! Found an incredible discount?!

NATIVESPACE has a lady who is a police officer. What am I supposed to get from that? I am afraid of a subliminal message.

OMNIS prefers to keep just the face of a lady. She has a good dental job!

RACKSPACE has two ladies in front of a bunch of guys. They all look happy. I guess they reallywork at the company. at least that is what it looks like. No perfect female image, it looks sincere, I like it.

RSHOSTING chooses a lady on the phone, sitting on a chair. American flag covers the background. I think she competes in the presidential elections. The only question is: Democrat or Republican?

STRATO presents maybe the most original lady among web hosting babes. She welcomes us with a cardboard showing a web site’s homepage. Even cardboard is interesting.